Caddyboo Background & Goals For 2023
Illustration by Nikolai Jónasson
As we begin the New Year, there’s never a better time to reflect on previous successes, look back at how we got to where we are today and to plan ahead for a busy 2023.
To kick off 2023, we are taking you behind the scenes with our co-founder, Mariia; we’ll be sharing her vision for the brand's conception, a little about her childhood and how that influenced the journey to today as well as her hopes and dreams for a fruitful year.
Never before have we given you so much access to our brand and owners, designers and the team that work so hard behind the scenes.
A Re-Introduction To Caddyboo
Caddyboo takes golf commodities to the next level. We use simple objects like towels and markers to redefine your lifestyle with functional design and style. We think beyond the product – we think of people, environment, and practicalities.
You may have seen our iconic logo on social media, had hints of our sustainability ethos on LinkedIn or spotted our brand at charity events. In 2023 you’ll be seeing lots more of our brand.
The Caddyboo Ethos
Every single thing at the core of our brand comes from a hope of:
Growth, Creativity, and Sustainability
We want to speak to the world through our products, actions, collaborations, and content. We are contributing to the causes of sustainability, youth development, women empowerment, and supporting people with disabilities through charity and events.
Our ethos is such a key part of who we are as a brand, as people and as a team. We are beyond proud to have supported some incredible events in 2022 and we are excited to spread more of our resources further afield this year. If you have a charity golf event you’d like to discuss with us, drop us an email - we’d love to chat!
Our Community
The Caddyboo community is the backbone of our brand and we want to nurture and support it in every possible way.
In golf and in the world of going sustainable, community is everything. Without our loyal customers, fellow industry leaders and online community, we wouldn’t be able to evolve and adapt to ensure every item and accessory speaks to our customers.
It’s an exciting time to join the Caddyboo community with our huge product launches coming in February 2023.
In 2022 we supported lots of charities and events and while we were in attendance in spirit, we ensured all events were supplied with our high end items including our golf towels and ball markers.
2023 will be a year we go bigger and better with helping causes close to our heart, getting out into the community and connecting with fellow golfing brands and influencers.
A Peak of Products Coming In 2023
We are beyond excited to be getting closer to sharing our new ranges and lines with you. If you are looking for high end, luxury leather, sustainable products, look no further!
This year will see the launch of our Marker Holder, a functional accessory you haven’t seen before. Designed to easily clip on your belt, collar or pocket edge and give that extra flare to your look. Premium quality leather makes this piece a truly timeless investment in your style.
A Catch Up With Mariia
Mariia is the ultimate entrepreneur, she is always seeking challenges and taking intelligent risks while on a journey to building an innovative platform that will support growth, creativity, and sustainability. Here are your questions, answered:
Q. Hi Mariia, Happy New Year! Can you share with us your original vision for Caddyboo?
The original idea for Caddyboo was to build a community of like minded people who would strive towards the development of sustainable values. And I think we succeeded.
Q.What was your childhood like? Where did you grow up?
I grew up in a small town in Russia called Yaroslavl with a population of 600k people. Some might say that it is not that small but we always thought that it is like a village, everyone knows everyone. During my childhood I was always involved in different types of activities starting from attending the dance classes and finishing with occasional ping pong battles with my friends and participating in the math quizzes.
Q. Were there any points in your childhood or early life that got you thinking about sustainability?
To be honest growing up in Russia does not trigger the sustainability thinking in a conventional way as in the current EU community. Nevertheless in my case, I felt a strong influence from my family who always thought about conscious consumption of goods and intelligent resource use due to the lack of them in the post Soviet environment.
Q. What inspired you to link the creation of golf accessories with sustainability?
After I moved to Finland and met with the founder of Caddyboo I learned a lot of things about golf. I even went though the express course to receive the golf license. During that time I also noticed that actually maintaining the golf course might require a lot of resources (which is not that sustainable) but the value of building a community among the golf players is very important, so in order to make this experience more efficient we decided to introduce the first product which was Caddyboo Golf Towel.
Q. Which product are you most excited about launching in 2023?
Actually in 2023 we are launching the whole new line of products with updated branding and overall style. My personal favorite is the Caddyboo Bottle Holder. You have probably not seen it yet, trust me, it is going to be a success!
Q. What is it about sustainability that keeps you passionate?
It might sound very obvious but in the current age of Greenwashing - we often forget one of the main pillars of this concept. Using less resources for the bigger outcome in the long run is really affecting our everyday lives and on my behalf I try to do as much as I can towards this objective.
Q. Are there any events in 2023 that you can share with us that you feel excited about?
Sure, by the end of February of 2023 we are planning to attend the White Label World Expo in London where we will be presenting the new line of products for the wholesale partners.
2023, We Are Ready For You!
Buckle up, 2023 is going to be an exciting year for Caddyboo - think: product launches, behind the scenes peaks, social media takeovers, influencer programmes, events, charity support and so much more!
Make sure you’re following us across all of our social channels for everything from brand and product updates, industry updates, sustainable inspiration and much more!
