The Rising Demand For Sustainability In Luxury
Illustration: Nikolai Jónasson
The rising demand for sustainability in luxury
Since the COVID-19 pandemic how we search and shop has changed a lot. We want to invest in pieces that are less single-use and more of an investment. Our shopping habits have changed because we are more inclined to treat ourselves and seize the day with our purchases.
Now, more than ever, we know the carbon footprint of the products we love and buy. As a leading luxury lifestyle and sustainable brand, we think it’s important to show the rising demand for sustainability and why it is so important in 2023.
Consumer Trends
Did you know that since 2016, monthly Google searches for the term “sustainable fashion brands” have increased by a massive 678% and continue to increase each month?
Customers are 4-6 times more likely to champion, support, and purchase from purpose-driven brands like ours. Being sustainable and supporting sustainability is becoming imperative in the luxury fashion game.
For consumers, more is needed to provide high-quality, durable, exclusive products. Customers want to shop and invest in brands that care. They are also willing to pay for it.
Luxury Brands Can Lead The Way
We think that it’s a no-brainer for luxury brands to be the pioneers in the sustainability charge!
Creating luxury goods for your consumers aligns with high-quality materials, high price points, carefully thought-out design ideas, and a strong fashion foundation. Sustainable fashion products require the same level of care and resources that consumers are looking for.
Here at Caddyboo, we’ve transformed the way in which we help you enjoy and experience our products - before you’ve even put them in your basket.
We’ve invested in augmented reality to help you see, feel and play with our products while also teaching you more about our sustainable and ethically sourced leather.
By doing this, we feel that we’ve united our customer base to become as passionate about sustainable leather as we are. Our goal was to work with you as a customer, side by side, to support a cause and a process close to our hearts.
The Caddyboo Way
Every single thing at the core of our brand comes from the hope of: Growth, Creativity, and Sustainability.
We want to speak to the world through our products, actions, collaborations, and content. We are contributing to the causes of sustainability, youth development, women empowerment, and supporting people with disabilities through charity and events.
In golf and in the world of going sustainable, the community is everything. Without our loyal customers, fellow industry leaders, and online community, we wouldn’t be able to evolve and adapt to ensure every item and accessory speaks to our customers.
Our products are all created with sustainability in mind. They are all luxury and an excellent investment in your style and fashion. Everything we do is ethical and eco-friendly!
Ethically sourced leather
People Also Ask…
Why is sustainability important in luxury?
The principle of sustainability aligns well with the proposition of luxury fashion—high-quality materials, high price points, and carefully thought-out design backed by a strong brand foundation. Sustainable products require a similar level of care and resources that not every consumer is looking for.
How luxury fashion brands are becoming more sustainable?
For luxury fashion to become more sustainable and drive positive change, high-end brands must adopt circular business models. This includes investing in sourcing more sustainable materials as we do here at Caddyboo with our sustainably sourced leather and supporting pre-owned and rental markets.
Can sustainability and luxury go together?
Luxury products are inherently sustainable because they are timeless and long-lasting. The luxury market is expected to be dominated by Millennials by 2025, accounting for more than 50% of the market. Brands that take a stand on issues that matter to Millennials and GenZ customers will increasingly win their business.
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